Simple and Familiar User Experience
TTO's must make it easy for potential licensees to:
- Search for and find a specific technology
- Get detailed product information
- Choose an appropriate license type
- Enter Customer and payment information
- Complete the transaction and fulfill the order
- Buy with confidence - Use a secure E-Commerce transaction interface specifically tailored to the needs of University Technology Transfer offices
Administrative Control and Ease of Use
Application and Management Tools Should Help Technology Transfer Offices:
- Track sales
- Perform site-use analysis using Google Analytics (or your favorite web data package)
- Find out where users are coming from, what they are searching for and what keywords they use to find a specific technology.
- Review numbers and types of agreements.
- Create non-negotiable licenses, with standard terms and conditions
- Automate much of the purchase, fulfillment and product-information function currently performed by Tech Transfer Office staff or University inventors