Sunday, September 05, 2010

Problems with Tech Transfer, Online Marketing and Licensing Innovation

This is the first in a series of articles about the issues surrounding online marketing and licensing in Technology Transfer Organizations at Universities, Hospitals, National Laboratories and Government Sponsored Research Facilities

In subsequent articles there will be new content posted regularly, from industry leaders, regarding new ways of solving all of the problems identified here.  This blog series will tackle:

  • The Problems Facing Tech transfer Offices
  • Writing Effective Technology Descriptions for the Web
  • Content optimization techniques for Tech Transfer Office websites
  • Understanding How Search Engines See Your Content
  • SEO Tips and Tricks
  • Social Media Strategies
  • Everything You Need to Know About Online Licensing
  • Collecting Data about Your TTO’s Web Visitors and What to Do With It
  • Analysis of IP Listing Sites
  • Why TTO’s Don’t Have to Negotiate
  • Statistics about Web Usage and Scientific Breakthroughs

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Darren Cox

Darren Cox
Founder and Chief Evangelist - CaSTT - Commerce and Search for Technology Transfer