Sunday, September 05, 2010

Tech Transfer Professionals Can't Be Experts in Everything

Why Do We Try to be Smarter Than the Inventor?

An obvious problem in Tech Transfer is that many people, working in TTO's all over the world, put much more value on being completely conversant in the minutiae of the technologies they are tasked with marketing and licensing, than they do the ability to actually market them.  They get brow beaten by professors and researchers who claim that the reason nobody is beating down the door to license their innovations, is because the tech transfer professional doesn't understand the technology well enough to be able to explain its value.  That argument would be completely moot if the folks in the TTO were better at engaging their audience and actually licensing the technology

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Darren Cox

Darren Cox
Founder and Chief Evangelist - CaSTT - Commerce and Search for Technology Transfer